Chip Brown joins HornsDigest staff

AUSTIN, Texas – In a continued effort to bring you the best and most exclusive coverage of Longhorns sports and recruiting, Scout is extremely proud to announce the hiring of award-winning reporter Chip Brown to the HornsDigest.com staff.

Brown has covered Texas, the Big 12 and the sports world for more than two decades with The Associated Press, The Dallas Morning News and most recently Orangebloods.com. He is scheduled to begin on May 1.

"I'm proud of the work I've done at Orangebloods, and I'll always have great respect for that staff, which has been like family," Brown said. "But I'm very excited to become a part of the bold, new vision of Scout at HornsDigest.com, where reporters William Wilkerson, Jason Higdon and a deep network of recruiting analysts are already doing notable work."

In 2013, Brown broke stories that were recognized nationally on the imminent departures of both Texas athletic director DeLoss Dodds and football coach Mack Brown as well as the in-season dismissal of defensive coordinator Manny Diaz and the hiring of Diaz's replacement Greg Robinson.

In June of 2010, Brown broke the story nationally about the Pac-10's attempt to add six schools from the Big 12. His two-week coverage of the situations twists and turns in real time caused ESPN to rely on Brown for updates almost daily on SportsCenter and Outside The Lines.

"I'm thrilled that Chip is joining our team at Texas," said Joel Cox, Vice President of Content Development/Group Publisher-Sports at Scout. "We recently added William Wilkerson and Jason Higdon to cover the Longhorns, and by adding Chip, we are confident that we can provide Longhorn fans with a product worthy of their subscription.

"The Texas Longhorn market is crowded and competitive. We've set our pricing at $4.95/month, half of that of the competition, to give Longhorns fans an opportunity to subscribe to more than one site. For UT fans, some of the most loyal in college football, there's no such thing as ‘too much information.'"

Brown's realignment coverage in 2010 was featured in stories by Richard Deitsch of Sports Illustrated and Darren Rovell for CNBC.

During that two-week span, Brown's Twitter following went from 1,800 to 12,000 and is now north of 41,000. He also received the Rivals.com Distinguished Service Award in 2011 for his realignment coverage.

"I've long admired Chip's work at Orangebloods," Cox said. "Geoff Ketchum and his staff run one of the pre-eminent sites in our business, and in order to compete, we need to produce a high level of quality content, and it was critical that we bring in someone like Chip to lead our coverage. It's fair to say that Chip Brown owned the conference realignment story, and he continues to break more UT news than anyone in the space. We look forward to his contributions at HornsDigest, and the larger world of college sports."

Brown began his journalism career as a sophomore at SMU when he found himself covering the NCAA's "Death Penalty" sanctions against the football program while working for the student newspaper.

He worked for The Associated Press covering news from 1988 to 1998 in Dallas, Lubbock and Austin, earning the John L. Dougherty Award as the AP's top young writer in 1992.

Brown began covering Texas football in 1992, when he moved to Austin with the AP while also covering the Texas Legislature. In 1998, he began covering Texas and the Big 12 for The Dallas Morning News.

In 1998, he received a Headliners Award for his reporting about racial strife on an East Texas high school football team.

Brown covered the Dallas Cowboys from 2001-03 for the Morning News before moving back to Austin to resume coverage of the Longhorns in 2003. Brown moved to Orangebloods.com in 2008.

Brown is a Heisman Trophy voter and served as a Harris Poll voter before the emergence of the College Football Playoff. He has covered BCS national championships, Super Bowls, Final Fours, the NBA Finals, The Masters and Wimbledon.

"In this age of social media, you have to set yourself apart," he said. "Scout is doing that by investing in top-notch reporting and recruiting coverage as well as the latest technology for HornsDigest.com. Scout is also building what I think is the ultimate sports and lifestyle website at Scout.com."

In addition to Brown, HornsDigest is overly joyed to announce the expanded role of Jason Higdon on the website.

Higdon has been a fixture in the Southeast since he started at Scout.com in the summer of 2007, especially in the Florida and Louisville markets where he's a leading expert in Gators and Cardinals recruiting news.

Prior to joining Scout he was the Director of Programming for the Atlanta Falcons Radio Network from 2006-2008.

These two will join Wilkerson, who has been with HornsDigest since the beginning of March after a three-year stint at ESPN where he covered Longhorns sports and recruiting.

Prior to ESPN, Wilkerson covered the Texas Rangers during their back-to-back World Series runs, as well as college and high school sports for the Fort Worth Star-Telegram.

A 2007 graduate of UT, Wilkerson has also worked at the Austin American-Statesman where he was the beat reporter for the Round Rock Express and the Austin Toros.

These additions make it a perfect time to get a subscription using our recently released promotion. Click here and thank you for reading HornsDigest.com.

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