In an effort to gain a foothold on this regional recruiting hotbed, and alleviate some pressure on the shoulders of his staff, Strong has hired Reed Case away from Oklahoma.
Case's official title, which is in the official UT Directory, is Director of On-Campus Recruiting-Football.
Case, who spent 1997 through 2000 as a special assistant on Texas' staff, will be much closer to his wife, Dr. Rhonda Evans Case, who is the Director of the Australian Studies Department and a political science professor at the University of Texas.
It's not exactly clear what Case's exact responsibilities will be at this moment but at Oklahoma he was in charge of all aspects of their recruiting program and was in constant communication with OU head coach Bob Stoops.
His rolls consisted of player evaluations, scholarship management, and the coordination of the recruiting calendar for members of the coaching staff.
That last part was one of the most important responsibilities of Texas' former director of player personnel, Patrick Suddes, who was not retained by Strong's staff and has since been named Arizona State's assistant athletics director for recruiting. It takes a huge burden off the coach's shoulders to have someone else essentially tell them when and where to go. This allows coaches to focus on their most important task at hand: coaching.
Case has plenty of experience delegating responsibilities. He was in his fourth season at Oklahoma and in his second season as director of player personnel. He'd been promoted to that position in 2013 after joining the Sooners in March 2011 as on-campus recruiting coordinator.
One of the most important things he'll bring to Austin is a wealth of experience recruiting the state of Texas, as Oklahoma does so often and so well. And he's got trained eyes having served as a pro scouting intern for the Houston Texans in 2003. After his stint in Houston, he transitioned to TCU where he was a quality control coach and video assistant from 2003-04.
From Fort Worth he took on the director of football operations post at Akron (2004-05), the assistant recruiting coordinator job at Northwestern (2006-07), the coordinator of football operations position at Oklahoma State (2007-08), the director of football administration at East Carolina (2008-10), and the same position at Kentucky from 2010-11.
So not only does he have relationships in the Lone Star State, which is ever so important to Texas' success on the field, but also has long-standing relationships in a variety of different pockets across the country that could come in handy.